Protein Powder in Singapore

Innovations in transportation and communications during the twentieth century have resulted in the ability of goods and service to move among nations with greater ease than at any separate time in history. International business is no longitudinal the exclusive realm of the large multinational corporation; smooth businesses are creating commercialiseing niches for themselves in particular product or service areas. When considering international food marketing, companies must(prenominal) take into account their give birth internal structure, the role of the governments of the countries considered, and the way in which the company would course in the foreign nation (whether directly, as part of a joint venture, or through some licensing effort). Political situations must be considered, and the labor situation in the foreign untaught (as well as in the domestic country) must besides be taken into account. This research examines the prospect of introducing a protein powderize dietary supplement into the Singapore market.

Singapore is a small, halcyon city-state which is also one of the world's busiest ports. Its population of 3 million has seen spiritedness standards add-on steadily in recent years; this increase has been overseen and guided by the government's very successful export-driven economical strategy. Per capita gross domestic product re

Despite Singapore's recent prodigious economic expansion, fanfare has remained first base. In 1994, inflation rose slightly, from 2.4 per centum in 1993 to 3.1 percent, partly as a result of the 3 percent Goods and Services Tax (GST) introduced in April 1994. The first dope of 1995 saw inflation drop back to 2.5 percent with a full annual rate in 1995 of 1.7 percent. In 1996, inflation dropped to an annual rate of 1.4 percent (Country Commercial Guide, 1998, p. 7). The steady vehement performance of the Singapore dollar, which keeps the price of imports depressed, has been Singapore's main tool for overbearing inflation.

Even the recent Asian financial crisis has non had stark detrimental effects on the level of inflation in Singapore, and the nation as a whole should be fitting to incorporate a new, low-cost dietary supplement into the market even in turbulent economic times. The trend of low inflation should work to the benefit of any company pursuit to import goods to Singapore, and should result in new products which are not considered staples (such as dietary supplements) being accepted more quickly than if the country were in a more difficult economic situation.

Print media should also be used for public dealings in that news stories can be lay in these publications which emphasize the unique benefits of hpf and which illustrate how hpf can improve the reference of life for consumers. Interviews with people who use hpf can be placed which tell how the consumer has benefitted from hpf (general improvement in overall health). These stories should also property the excellent value provided by hpf given that it has a low cost, and the stories can also discuss how easy hpf is to use. This type of procession can also focus on how hpf enhances the flavor of tralatitious meals while delivering important nutritional supplements at the same time, a benefit which is not delivered by many dietary supplements in Singapore or anywhere else.

Entering the Singapore market c
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