Fishing in Kingston, Ontario

FISHING in KINGSTON P. JON BOYLE TYLER KNOWLES MELISSA LOTHIAN BRENNAR LAUTERBACH Table of Contents Market coat and Growth………………………………………….2 Market Segments………………………………………………….4 Competitor Analysis………………………………………………4 Marketing computer program……………………………………………………5 Positioning Statement…………………………………………….5 Marketing Objectives……………………………………………..5 Target Market visibleness…………………………………………….6 Marketing Communications Strategy…………………………….7 Advertising Objectives……………………………………………7 Distribution……………………………………………………….8 Media excogitate………………………………………………………..11 Media Objectives………………………………………………....11 Media Strategy……………………………………………………12 Media Rejection Rationale………………………………………..16 Marketing Execution………………………………………………17 trade BACKGROUND MARKET SIZE and GROWTH The Canadian recreational fish market is extensive even though the market is decreasing. As of 2005, there were oer 3.2 zillion anglers actively fishing in Canada. This statistic has steadily declined by an average of 2% over the past 10 yrs. The year 2000 saw an average of 3.

6 million anglers compared to 1995, when there were around 4.2 million active anglers in Canada. This declining trend is also reflected in the boor statistics. In 1995, there was an average of just over 1 million resident anglers in Ontario compared to 765,000 in 2005. An interesting liaison is the number of direct expenditures spent by anglers per annum, $2.5 billion, hasnt changed. However, because of inflation, these expenditures urinate decreased by 1% in the past several(prenominal) years and an average of 2% per year since 1995. What this means is that in 1995, $2.5 dollars were spent on fishing expenditures, but if you were to buy everything directly in 1992 dollars, anglers would have only spent around $2 billion. (Survey of Recreational Fishing in Canada 2005, Department of Fisheries and Oceans and The Economics of Fishing, Canadian Sport fishing Industry Association) Fifty-one percent of anglers fishing in Canada are between the... If you want to get a full essay, order it on our website: Ordercustompaper.com

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