Blue Ocean Strategy Strategy Simulation Analysis

blueness Ocean Strategy Strategy Simulation AnalysisBackgroundThe below chart shows the characteristics of Resheps profaneweed ocean carrefour Blue box, highlighted in Yellow. The carrefour was considerably polar from the existing products in the market, but due to concerns with the team budget the changes were kept desolate to save on the project costs. Only one path (3) was targeted. The price of the product was fixed much higher than the Red box as the product low-spirited box was rattling superior to it in a number of ways, some of the features that the blue box continued from the red round products were very similar to Shiny station and Purple player levels and hence the price was felt justifiable.Year 2012The above charts clearly show that the strategy of our targeting was working given that the predilection that we received in the 36+ age group was the highest this was the group that was primarily targeted by path 3 that we had chosen while launching the product in the market. The concern, found on the feedback received however were the followingThe Product could have received support from a wider majority had we chosen to add a fewer more features to the product.The price of the product might be too high even for the features that had been provided.Some of the features were below or above the expectations of the market and hence mandatory adjustment in their levels.Based on this feedback we decided to change the product specifications in the manner shown belowHighAverageThe feature controller mundaneness was lowerdAudio sophistication was increasedRechargeable batteries was reducedAbility to control gaming habits was increasedAnd Exer-gaming was introducedThe features were reduced or removed to keep the general cost of production in control.The greatest challenge that the blue ocean strategy simulation offered was that the simulation did not provide any intelligence as to what exact level the consumer wanted for a particular feature it h ad to be derived from the depth psychology of the visual exploration brief.Result 2012The analysis of our team in the endorsement round was correct but we again found certain discrepancies, such asThe pricing was still found to be higher than expected for the blue boxthe features which were to be reduced were not found to be reduced to the appropriate levelsAlso the production plan was found to be lower than the claimYear 2013Keeping these in mind we considered our product to be largely successful, so for expanding the market we tried a strategy which was a little different from the one recommended by the feedback messagesInstead of just decreasing prices we decided to increase some features and reduce the prices only a little bit.This was done to get the maximal possible margin from the market by getting more consumers to buy.The prices were not reduced much but due to concerns regarding the EBITThe production level was increased to grand units expecting a increase in gross reve nue due to enhancement in product featuresResult 2013The product features were accepted by the market but the sales slacked, this may have been due to the followingThe market did not need the feature that we added to the productNew products were introduced by the competitorsChart below shows the comparative analysis of the competitors and our blue ocean strategy (Next page). Through product features and consumer preferences.ConclusionClearly from the product specifications we can conclude that the Blue box was the most superior product but the consumer showed a very high preference for the product blue pack, which due to lower prices of the product. This was also the major feedback.Based on this on the adjoining round more features were added to entice more consumer and remaining different from the competitor even when as blue pack further reduced prices (as our company was lining profitability problems ), we could not lower the prices as we wanted to keep the losses at a minimum .Learning from Blue ocean strategy simulationTo attract Non-customers it is most important to give them a price discountThe price discount pull up stakesing not be successful, unless the product is radically different from the category, as non-customers are those who have not been satisfied by the category as a wholeTo reduce prices it is important to eliminate all the irrelevant features.To reduce prices it is important to reduce all the unimportant features.Implementation of blue ocean strategy in Mobile advertising patienceThe diligent advertising industry is still very nascent in India, but already there are challenges regarding the bombardment of user with advertising messages. The biggest challenge that the advertisers face is that an average mobile user is receiving so many messages every day that it is difficult to stand out.Features currently AvailableThe services that a mobile advertising agency in India provides are the followingSMS Blast to user database collected on the bases of profession and educationSMS blast to opt-in user data baseMMS blastBanner ads on mobile WapsiteClick to call advertisementsBluetooth based advertisingThe biggest share of these is taken only by the SMS blasts collected in the bases of education and occupation databases.A blue ocean initiative in such a scenario would beDescription of Introduced featureLocation based kiosksBluetooth based advertising has still not been espouse in India as single brands are very cautious of the costs involved in the functions, but a viable model can be for a mobile agency to set up kiosks on location such as malls with large footfalls.The booth will have a carnal presence to attract the people to itOnce the mobile user comes close to the kiosk they can be requested to switch on the Bluetooth to receive prepossessing discounts and applicationsThis model can then be sold to the advertisers as a way to start a conversation with their customerThe processThe advantages of this model would beThe Individual retailer which currently does not use Mobile as a medium for marketing will start doing so, thus creating the blue ocean.The ads would be the most recent conversation with the consumerThe cost would be low as the advertiser will only pay for the number of applications/discounts disbursedThe clutter/competition will be irrelevant as the consumer will opt in to receive these messages.The kiosk can also be used as a out(p) of home mediaAssignment 2Blue ocean strategy for Sports academyThe sports academies that exist today demand extraordinary commitment from their school-age childs. At a very young age the students are required to make a high level of commitment towards sports. The concept i am proposing involves the setting up of an academy which has the all the facilities that any academy of international standards provide to its students plus the aides the child in his education also.This blue ocean will be someplace between the operations of a typical sports a cademy and a typical K-12 educational origination. A similar example would be the Cirque du soleil quoted in the Blue ocean strategy text book. The Cirque du soleil created a blue ocean by incorporating the features of a theatre performance in its circus performance.The K-12 education celestial sphere has to seen tremendous growth in the past decade with the maturity coming in the established players in the market such as Educomp and entrance of traditional Educational establishment such as Manipal and DPS. The K-12 education model comprises of all establishments that have a uniform model across multiple branches and necessarily demand classes starting from kindergarten to 12th standard.The establishments operating currently in the K-12 education sector right now are offering the following characteristics in their offeringsStandardised tuitions, based on well defined curriculumDigitised classroomsTransport from and to homesScience and mathematics labsCanteen or other food service LibrarySports infrastructureFacilities for sideline trainingRegular feedback sessions with the parentsMentor mentee programPersonality development programCommunication skills development programsCareer counsellingPreparation for competitive examsA sports academy provides the following facilities to its studentsSpecialised infrastructure for various sportsProfessional coaching for all the relevant sportsMentor mentee programGuidance on move in sports course of study and certification to start competing in eventsMedical facilitiesResidential campusesFitness trainingThis establishment can be called a talent development academy. This is based on the fact the gradually even in India the focus of parents who are the decision maker in case of K-12 education is shifting towards over all development of the child rather than just getting the educational degree, but they often end up not taking up sports as a career due to the immense risk involved. The academy will reduce this risk by prov iding its students with educational facilities as well on the campus itself.This may be achieved by collaborating with some of the operators in the education sector to provide the sports academy students with adequate classroom facilities on or near campus.The activities of the academy and attached educational establishment will be coordinated to allow students to manage the two adequatelyThe academy will coordinate with the school in the following mannerThe student will be required to qualify the minimum criterion for classroom educationThe school will accommodate the requirements of the sports training schedulePersonal database on the performance of each student will be maintained to monitor both academic and sports performance of the studentAcademics will be handled only during a stipulated time frameThe classes will be scheduled according to the extra- curricular activity that the group of children has decided to pursueThe focus of the academy will be to develop highly professio nal sports persons from among its studentsThe resultNon-users those students who had talent but could not pursue their interest due to the inability to handle both education and sports will become users.