Marketing †Peter England Essay

To create a quick and world(a) awareness of the snitchs USP of quality and price. * To build strong differentiate preference and sustain brand loyalty through attractive imagination and constantly reiterate the products pluses marketing Mix shot England follows the 4 Ps of the marketing mix Product architecture The pass comprises regular office wear, special occasion wear and workaday wear. determine Price grid integrity is maintained byensuring that65 per cent of the brand offering is below MRP 500 through Core range. Promotion Pricing Objective * Peter England aims at maximizing its market share * Introduces Market Penetration pricing * Peter England in 1997 the journey begins * Peter England follows regard as Based Pricing * Goes in for a High Value dodging * Offers the consumers premium quality at medium price Pricing dodge * Price grid integrity maintained by ensuring 65 per cent of the brand offering was below MRP 500 through Core range* At the same time premium products introduced at the top end through collectionslike the solids collection and the festival collection