Case Study on Frank Drake Business Planning

Business planning Case study This model study has three separate sections to it. The human face material is given below, and thus in that location is A inclinesheet based on the case study (including the outgrowth of a full channel plan) An interactive quiz Taktical. com Frank Drake is a package engineer with a major multinational firm and a highly experienced programmer. He is also a keen rush sailor, and for many years in his spargon time he has been developing a piece of software to help racing sailors plan their tactical maneuver for a race.The software en suitables you to input a wide range of variables, including the weather, the tide, the character of the course, the boat characteristics and information more or less the competition. From this you can then develop a strategy for the race. After the race you can input your decisions and test them against what the software considered the optimum strategy. Frank has used it widely and found it very sound and he has al so given copies of it to sailing friends for them to test.They have frequently commented that he should sell it, and he has finally immovable to leave his job and hard-boiled up a company to sell and market the fruit. He has decided that the most effective way to distribute it would be through the mesh and so he is planning to set up a gross revenue and promotion web site called taktical. com. The software itself will be unattached through a CD. To make the software more marketable he will need to employ some other programmers and designers.He is planning to work from home initially and he estimates his initial set-up costs to be as follows Software costs ? 4,000 E-commerce set-up and hosting ? 1,250 Design costs ? 950 He has allocated ? 3,600 for his trade budget, though he has not yet decided the most appropriate marketing methods to use. He has investigated carefully to see what other similar products are visible(prenominal) and believes he has found a niche in the m arket, though there are some other sailing simulation packages, but these are mostly game-style ones and not targeted at serious sailors.He feels that this is a premium product targeted at a small niche and so he is able to set a relatively high price. He has discussed this with sailing friends and it is sink that price is not very important in their decision about whether to buy the product. He is planning therefore to charge ? 65 for individually CD produced. He expects the variable costs of each unit to be ? 2. 50 per CD produced ? 5. 25 for each manual produced ? 2. 25 cast/distribution costHe will be starting to sell the product at the start of flubch 2004 and expects sales for the first year to be Mar Apr May Jun July Aug Sept Oct Nov Dec Jan Feb Sales 15 20 25 45 40 35 25 10 10 45 15 25 He is going to approach the bank to sample to raise ? 10,000 start-up funding, but needs some help developing his business plan. Why not have a go at the worksheet or the quiz assoc iated with this case study. Business planning Case study Worksheet to begin with starting this worksheet, make sure you have thoroughly read the case material.