A Woman’s Stance

The Kenneth boodle ad, is a persuasive formulate advertising subtle to influence women to buy their handbags and clothing products. As the ref pays intimately attention to the text and visible signs, they will realize thither is a nonher message that suggests not on the handbag the reader should choose, but for the reader to take a stance on their view of abortion. The main rhetorical purpose here appears not just to persuade readers to admire make, but to reveal just about other audience of readers, women with a choice. That women are displayed as confident, snappy valet beings that ask a stance in such disputed topics. Womens fashion magazines rarely have advertisements that transmit with controversial, political or moral topics. I discovered this Kenneth Cole ad in a September 2011 issue of Marie Claire, a fashion and lifestyle magazine. Flipping through countless monot unmatched advertisements, this grumpy ad captured my attention. It was a black and white , Kenneth Cole, double page ad. On one side of the ad, large text reads, Should it be a charrs right to choose if shes the one carrying it? It alike has a website under the quote, WhereDoYouStand.com. On the second page, it show a women in dressed fashionable carrying two Kenneth Cole handbags.

The advertisement omits product details and pricing, in order to focus on the main issue of fashion and abortion stances. My first eyeshade was how Kenneth Cole established their ethos or credibility. A beautiful, white moldling stands in the ad looking directly at the reader in truth serious and standing confidently. She is someone who is seen as the American w! omen. She appeals and relates to readers because she fits the north of American women. If a plus size model or transgender, or even a model of a diverse ethnicity would have been featured in the ad, it would not have the resembling affect because society has normalized seeing tall, thin, white models in fashion magazines. She is wearing Kenneth Cole clothing and...If you want to bunk a full essay, order it on our website: OrderCustomPaper.com

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