Thursday, April 4, 2013

Tom's of Maine, A Critique of a Mission Statement

        Toms of Maine is a natural personal c atomic number 18 products Company..., and the tutelage arguing begins here. They have all natural ingredients and they have a load to the environment, this is what I had heard on the radio. That sounds like a club that is worthy of my time. So I decided to analyze Toms of Maines perpetration statement. I saw in this company a melodic phrase that cares about the environment, so they must care for their employees, guests, and the general public.

                  frame of reference a relationship with nodes that extends beyond product usage

                 to include large and honest dialogue, responsiveness to feedback...

                 -line no. 4

This line is the key to the goals of the company. It outlines in a concise manner how Toms of Maine feels towards its customers. In the bank line that they are in, mainly toothpaste, the customer is the most important person to please. If the customer is not happy, they need to have a relationship with the business that encourages interaction.

        This relegating statement clearly defines Toms of Maines goals as outlined in the textbook.

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Thompson and Strickland, two authors mentioned in the text state that a mission statement should: Broadly outline the organizations future coarse and work to communicate Who we are, What we do, and Where we are headed. Toms of Maine clearly was guided by this predilection of a mission statement. The mission statement points out that Toms of Maine is affiliated to all aspects of its business. I have broken down their mission statement into three categories.

        The first category I will speak about is The Customer. This is where Toms of Maines values are written for their customer service ideals. They are concerned with their products integrity, and they want the customer to manage this. As a...

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