Strengths Global presence.(the association operates about 8500 sell store locations) A disciplined innovator (new frappucino blended beverages, iced shaken,etc) Increase in revenues and profits. (Annual harvest rate of 25% from fiscal 00-04) Clustering of company units.(pedestrians and drivers) Weaknesses reliance on US Market. (85% of its revenue come from its domestic US foodstuff) Reliance on beverage innovation. (An important long border risk to the companys stock is a demoralize valuation caused by a slowdown in US sale store growth.) Lower revenues and income per employee. (the company generates lower revenues and income per employee as compared to the industry average) Lower returns on equity than peers.(The companys volt year average returns on equity pick out been lower than the industry average) Problems in some international operations.( The company has faced problems of expansion:Japan, Israel) Opportunities.
Growth in coffee market (the coffee sector will grow a 41%) New product.
Market expansion.
(the company is targeting 15,000 international stores in the near few years) Threats Volatile coffee markets. (the supply and prices of the coffee escort high volatility) Rising dairy costs.
Slowing US retail sales.(If current growth continues, saturation levels within the North American retail division will be reaches within five years) Competition.
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