Market Analysis for Juice in Singapore This is Market Analysis for a potential entry of an Australian juice company called "Nudie" into the Singaporean Market.

2.2 Market Analysis2.2.1 Definition of MarketThe market Nudie will be competing in can be examined on three levels; the first outmost level can be defined as the nutriment and consumer staples market, the second is the beverage market and finally, the third and most about related market segment ? the fruit beverage market. within the fruit beverage market, Nudie is positi nonpareild as a niche ingathering whereby the target market are willing to pay a premium for a better quality and pure freshly squeezed juice without the addition of water, preservatives, additives or sugar (Nudie 2008).

International manager Mathew Barlow is quoted in reference to expansion of operation to capital of Singapore that, ?Singapore is a great export location for us at the moment because they have similar trading regulations, a advanced(a) English speaking market, a cafe and deli intellectual nourishment culture and theres no major trade restrictions or bring to change packaging?. (Austrade 2008).

2.2.2 Market Size and OutlookSingapore?s universe of discourse size currently sits at an estimate 4.5 million raft (CIA 2008). Despite having a smaller consumer base in simile to Australia, Singapore?s estimated Gross Domestic Product per capita of 2007 was $48,900 where Australia has a low $37,500 (CIA 2008). Singapore also boasts a steady gross domestic product real growth rate of 7.



5% proving Singapore to be a stable economy with signs of continuous prosperity which will admit for consumers to purchase Nudie in the future (CIA 2008).

Consumer trends in Singapore has seen an possible action for Nudie to enter the market by the growing health awareness back up by public health bodies, in addition to being one of the key trends influencing the soft drinks industry in Singapore (Euromonitor 2008).

The current competitors run in Singapore have recognized the change in consumer taste by adapting their product lines. This has been most evident by fruit/vegetable...

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