Monday, April 1, 2013

Focus Groups

Rationale and dos of focusing groups
centering groups be a variation of group interview that capitalises on communication between look snap officipants in order to generate data. Although group interviews are a lot used simply as a quick and favorable way to collect data from several mountain simultaneously, focus groups explicitly use group interaction as part of the method. This means that instead of the researcher asking each individual to respond to a question in turn, people are encouraged to talk to one another: asking questions, exchanging anecdotes and commenting on each others experiences and points of view.1 The method is particularly useful for exploring peoples knowledge and experiences and derriere be used to ensure not only what people think but how they think and why they think that way.

Focus groups were originally used within communication studies to explore the do of films and television programmes,2 and are a popular method for assessing wellness education messages and examining public understandings of illness and of health behaviours.3 4 5 6 7 They are widely used to examine peoples experiences of disease and of health services.8 9 and are an effective technique for exploring the attitudes and needs of staff.

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The idea behind the focus group method is that group processes can help people to explore and crystallise their views in ways that would be less easily brotherly in a one to one interview. Group intelligence is particularly appropriate when the interviewer has a series of open stop questions and wishes to encourage research participants to explore the issues of importance to them, in their declare vocabulary, generating their own questions and pursuing their own priorities. When group dynamics dissemble well the participants work alongside the researcher, taking the research in new and often unexpected directions.

Group work overly helps researchers tap into the many different forms of communication that people use in day to day interaction, including...If you want to get a full essay, order it on our website: Ordercustompaper.com



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