Retail Project

RETAIL SCENARIO IN INDIA [pic] [pic]source of entertainment neighbourhood stores availability get-go cost shopping exp/ efficiency Industry evolution Traditionally retailing in India can be traced to The emergence of the neighborhood Kirana stores catering to the thingmajig of the consumers Era of government support for rural retail: native franchise model of store chains run by Khadi & Village Industries Commission 1980s experienced slow revision as India began to open up economy. Textiles sector with companies like Bombay Dyeing, Raymonds, S Kumars and Grasim first power saw the emergence of retail chains Later behemoth successfully created an organized retailing concept and established a series of showrooms for its premium watches The latter half of the 1990s saw a fresh wave of entrants with a shift from Manufactures to handsome Retailers. For e.g. Food World, Subhiksha and Nilgiris in food and FMCG; Planet M and euphony World in music; Crossword and Fountainhead in books.

Post 1995 onwards saw an emergence of shopping centers, in the first place in urban areas, with facilities like car parking targeted to provide a complete destination experience for all segments of society Emergence of hyper and super markets trying to provide customer with 3 Vs - Value, Variety and Volume Expanding target consumer segment: The Sachet revolution - example of hit to the bottom of the pyramid. At year end of 2000 the size of the Indian organized retail industry is estimated at Rs. 13,000 crore Retailing formats in india Malls: The largest form of organized retailing today. Located mainly in metro cities, in proximity to urban outskirts. Ranges from 60,000 sq ft to 7,00,000 sq ft and above. They lend an ideal shopping experience with an amalgamation of product, military service and entertainment, all under a common roof.Examples include Shoppers... If you emergency to get a full essay, order it on our website: Ordercustompaper.com

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