Nike Case

Case 6 Nike: From Sweatshops to Leadership in Employee Practices A.Introduction Nike is on of the world leaders in the footwear industry. It is doing very well in the surroundings and over every in the footwear industry. Nike has had roughly problems with its reputation repayable to the location of its suppliers and the linkage of Nike to sweatshops. Nike was publicly criticized for these things and it proceeded to avoid the problem and steady mislead the public. Finally after having to settle on a legal case brought about by this lying Nike real addressed the problem. Nike began taking an interest in its suppliers developing recent ways of testing and screening the suppliers. The changes have lead to Nike earning some(prenominal) different awards or recognitions and Nike has become a leader in employee practices. B.Situational Analysis 1.Environmental Analysis Environmentally the US and entire world prudence isnt doing well. Every since the terrorist attacks in 2001 the US economy has been doing poorly. The housing commercialize has crashed and oil prices have risen reaching over $100 a barrel. Both of these things have lead to higher(prenominal) prices on gas, groceries, and more.

Consumers are afraid that their investments are going to heedlessness so they are pulling out of the stock market and losing faith; this had lead to dramatic drops in the stock market. In order to fix these problems Bush and the US government make $700 billion bailout for the US financial institutions. This helped the US regain some faith in its investments but overall has been ineffective. Outside of the US there have in any case been many economic problems; all markets are doing poorly. 2.Industry Analysis Overall, the footwear industry is growing and it is doing o.k. in comparison to the environmental problems. The footwear industry is thus far seeing growth in the casual athletic footwear segment, basketball footwear segment, and running shoe segment. Growth is also expected in equipment and apparel, which is good for Nike... If you want to get a full essay, order it on our website: Ordercustompaper.com

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