What crystallizes games so addictive? Learn how to apply game chemical mechanism to loving media Technology trends and news by Rebecca Weeks Watson February 10, 2009 | Comments (3) Short universal resource locator: http://vator.tv/n/691 Last week, I was impressed with a speaker I heard at an event hosted byStartup2Startup, a group of hungry Silicon Valley technology geeks, entrepreneurs, and investors who garner regularly to sh ar ideas and resources. Amy Jo Kim, co- founder/CEO at ShuffleBrain, a startup building smart games for social networks, described why indisputable games and social networks have a "fun" and engaging exploiter experience, and how to apply these concepts when building communities and applications. I knew I was in for a treat when she started off by mentioning she’d been involved in the design of social architecture for Rock Band, Family.com, eBay, Adobe, Nokia and much. Her presentation, entitled “ move the fun in functional,†was insightful and inspired me to think close the games I like and uncover why. Her slides can be found here. She began with definitions in her own words. Social media is defined by deuce-ace things: player-created content, social infrastructure, and tools for sharing. A game is a structure that has rules and goals that make the activity fun. The reason why games are addictive is they pack us in “flow,†a feeling that we get when we are entertained â€" not too bored, and not too challenged. The underlying structure is what drives game behavior.
And, what’s important for us digital media executives to recognize is that these game mechanics are applicable to social media. When integrated into an online community, the following five game mechanics leave increase audience size, engagement, and loyalty. Collecting: Humans are internal collectors (think baseball cards and stamps). It gives us a feeling of effect and bragging honests to our friends. An example of a community in which users are trying to collect something is Twitter where the goal is to...
And, what’s important for us digital media executives to recognize is that these game mechanics are applicable to social media. When integrated into an online community, the following five game mechanics leave increase audience size, engagement, and loyalty. Collecting: Humans are internal collectors (think baseball cards and stamps). It gives us a feeling of effect and bragging honests to our friends. An example of a community in which users are trying to collect something is Twitter where the goal is to...
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