internationalmarketing standardisation Managing Marketing Standardization in a globose Context Boris Sustar, Rozana Sustar. Journal of American Academy of Business, Cambridge. Hollywood: household 2005.Vol.7, Iss. 1; pg. 302, 8 pgs INTRODUCTION The evolving world of international lyrical line is witnessing the emergence of additional players, including firms from the former Eastern block. These firms ar playing a game of catch-up as they attempt to develop the intricacies of doing billet in todays global economy. The speed at which this deal is occurring varies crossways nations.
Firms in Slovenia, the Czech Republic and Hungary, for example, are cursorily tucker outting the skills necessary to compete on the world stage. These firms stomach espouse both general approaches to marketing as thoroughly as targeted actions, which have been influenced by the local environment. This article go forth talk of the possibility of standardizing marketing programs and the factors influencing the process of cost les...If you motive to get a full essay, order it on our website:
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