The grimy freebooter T-shirt Company
LaShea Bradley
Kitti Katona
Patrick J. Battles
Richard Kies
Park University
MBA 630
February 13, 2011
Executive Summary
The Grubby highwayman is a absorb up T-shirt Company. This is a piffling budget silk screen telephoner that is primarily interested in trying to establish a markering name, The Grubby robber. The main market would be younger men who have a go at it ocean life and nautical themes, the spring breakers, surfers, and boaters. The goal is to resume a brand name and then expand into separate apparel, similar to No Fear, Moto Fox and Tapout. There is little overhead to the project, a graphic artist will be hired to present various designs and the The Grubby Pirate brand will be trademarked with the logo. A present company such as PrintMojo http://www.printmojo.com/ will be hired to provide the T-shirt and the majority of the salute will be through brand selling. The main members of the company are; LaShea Bradley, Kitti Katona, Patrick Battles and Richard Kies, individually member will have equal say, shared cost and shared profits in the company. The plan is to start slow, with marketing at specific events and through Internet sales and ad trough trade magazines.
The goal is to builds a brand count on; the company does not anticipate a profit for quintuple years. According to Emily Malthy in her 2008 article for CNN Money.com where she interviewed, Jeffrey Kalmikoff, chief creative officeholder of Chicago-based t-shirt retailer Threadless, The t-shirt market is enormous, he explains. wrench on the local level and differentiate yourself. Its important to start slow.
Background
With recent movies and the popularity of the Pirate life and image, we believe that there is a marketing opening for people who penury to portray the Pirate Life style. LaShea Bradley, Kitti Katona, Patrick Battles and Richard Kies, have formed the BKSquared Company for the sole purpose...If you want to get a full essay, order it on our website: Ordercustompaper.com
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