China S Big Mac Attack Media Essay

China S Big Mac Attack Media Essay American companies are charged with exporting American culture along with their products. This is not a new occurrence as this charge can be traced back to the sugar and tobacco trades of old. To further explore this accusation I will review two writings that attempt to tackle the subject, although from totally different perspectives. The first is an essay by J.L. Watson called Chinas Big Mac Attack which takes a laissez-faire look at the events that lead up to Chinas love affair with the fast food giant. The second writing is a book by Benjamin Barber titled Jihad vs. McWorld that presents a much darker look at multi-national corporations and their diabolical plot to capture the world. My contention is that neither extreme is correct, the truth lying somewhere in the middle as is the case with most complex issues. According to Watson in Chinas Big Mac Attack (2000), fast food restaurants have made considerable inroads into Chinese culture; consequently, he asks the question: Is globalism and its cultural variant, McDonaldization the face of the future? (Watson, 2000) An essential inquiry as we begin our examination of western influences on the rest of the world. First Watson professes to review the writings of the theorists who argue that transnational corporations like McDonalds provide the shock troops for a new form of imperialism that is far more successful, and therefore more insidious, than its militaristic antecedents (Watson, 2000). But instead of academicians, he analyses op-ed writers such as Ronald Steel and Thomas Friedman, who has noted that no countries with McDonalds have ever fought each other in a war (Watson, 2000). To further examine the riddle of the successful inroads made by fast food corporations, Watson next delves into the history of McDonalds in Hong Kong (a British consulate where McDonalds was promotedà ¢Ã¢â€š ¬Ã‚ ¦ as an outpost of American culture (Watson, 2000). Because of transformations in family life and traditional family values in China, Watson observes that McDonalds has taken advantage of a budding focus on the needs and aspirations of the modern Chinese family, especially given the lavish attention bestowed upon the single child, the little emperors and empresses who are particularly defenseless to the amusement of Uncle McDonald (Watson, 2000). Although, there are those that will disagree, Watson points out that McDonalds has become a target for public protests against America, which has amplified the symbolic load borne by the golden arches (Watson, 2000). McDonalds has countered by disciplining its employees and its customer base, and by doing so, has attracted an elite group flourishing within the modernized, consumer-based cultures that are emerging in markets around the world. McDonalds has ingeniously entrenched itself into the local cultures in such a way that it is increasingly difficult to see where the transnational ends and the local begins (Watson, 2000). The changing of cultural norms because of western impositions is further illustrated in Watson by discussion of the line which is first mandated by managers but later self-enforced by regular customers (Watson, 2000); ironically, public civility is now associated with western norms in Asian cities like Beijing. The cultural contrasts between fast food establishments in America and Beijing becomes more apparent, however, in Watsons discussion of how consumers in the Far East have turned the fast food restaurants into community centers where they can safely visit, read, or en tertain (Watson, 2000). Like James Watson, Benjamin Barber acknowledges in his book Jihad vs. McWorld (1992), that the concepts associated with multinationals such as McDonalds, Disney, and Coke are more powerful than military force: What is the power of the Pentagon compared with Disneyland? Can the Sixth Fleet keep up with CNN? McDonalds in Moscow and Coke in China will do moreà ¢Ã¢â€š ¬Ã‚ ¦ than military colonization ever could (Barber, 1992, p. 12). The first part of the book involves McWorld, the ever- growing service sector of the international economy, mainly as it manifests itself in what Barber calls the infotainment telesector, American in culture if not always in name. He sums it up in a score of brand names and pop icons: Disney and Paramount, Nike and Reebok, Madonna and MTV, Coke and Pepsi, Homer Simpson and Batman, Kentucky Fried Chicken and, needless to say, McDonalds. These multi-national corporations are, according to Barber, relentlessly promoting its ideology of fun at the expense of lo cal institutions and folkways, this virtual economy of images and lifestyles promises to become nothing less than a world monoculture (Barber, 1992, p. 58). For civic life, this is particularly bad news, Barber contends. Manipulated by promotion, spin, packaging, and advertising, citizens lose awareness of public matters, falling prey to passive consumption and devoting themselves exclusively to the satisfaction of their consumer wants. According to Barber in Jihad vs. McWorld we face two possible political futures both bleak, neither democratic [either] a Jihad in the name of a hundred narrowly conceived faiths against every kind of à ¢Ã¢â€š ¬Ã‚ ¦social cooperation and civic mutuality, [or] one commercially homogenous global network: one McWorld tied together by technology, ecology, communications, and commerce (Barber, 1992, p. 315). Barber indicates that the forces of Jihad and the forces of McWorld operate with equal strength in opposite directions so as to create a centrifugal whirlwind that competes with a centripetal black hole (Barber, 1992, p. 315). Neither version is presented as a desirable outcome. Barber asserts that McWorld has eroded national boundaries because all national markets have become vulnerable to free trade and international banking / currency exchanges that allow and privilege transnational and multinational corporations and entities like the World Bank. On the surface, peace is fostered by open markets. Religious and racial markers become less important when the more important characteristic of being human is seen as being able to shop and consume. (Barber, 1992, p. 16). Furthermore, no one country can sustain itself as an autarky anymore; we are all interdependent. Even wealthy countries like the United States depend on resources (like oil) found in other areas of the world (Barber, 1992, p. 372). The flow of goods is paralleled by the flow of ideas across boundaries because of modern developments in science and technology, particularly in the integration of computer, television, cable, satellite, laser, fiber-optic, and microchip technologies that have given us access to information and people all of the time in all places (Barber, 1992, p. 108). Barber warns that capitalism and democracy have a relationship, but it is something less than a marriage (Barber, 1992, p. 126). Principally in ecological and environmental matters, capitalism has created greater inequality because the modern world cannot afford to allow developing countries to consume natural resources at the progressively more devastating rate that we see happening in the current consumer markets. The U.S. is experiencing, through increased immigration and more socially liberal views, a shift in family values. As the manufacturing base in the United States continues to be shifted abroad, the western culture remains the last product available for export. As we have already seen in discussions of changing families and values in the U.S., globally, these changes are taking root in many parts of the world, so that these debates between being a consumer or a citizen take on global implications. Six billion people consuming at the same rate that Americans now consume would inevitably lead to environmental destruction and disputes would lead to wars over natural resources. As Watson acknowledges, the question is no longer simply whose culture is it that dominates; the more important question is what will be the outcome of adventurism associated with rising affluence (Watson, 2000) as markets are opened and imports (and the Internet) make shopping a world-wide event? The question of prevention hinges on whether this phenomenon should be halted or prevented in the first place. The more alike all individuals are as a global people, the less reason there will be for wars. Most wars today are fought on the basis of differences. The difference in question may be religion, politics, race, or culture. Differences and diversity may be great if these items are dragged out on holidays or practiced in private. However, when these cultural or religious differences invade the work-place or the government, it is a recipe for disaster and exclusion. If Wal-Mart, McDonalds, and the American media can bring about this homogenyà ¢Ã¢â€š ¬Ã‚ ¦more power to them.

Brand and Esprit Essay

America, 1968. Susie and Doug Tompkins are travelling through California in a station wagon filled with homemade clothes. Theirs is an unconventional method of selling – from the back seat of a vehicle – but even their very first customers are delighted, and one of the world’s most successful young fashion brands is born: Esprit. Worldwide success As the Esprit headquarters developed in Europe (Dà ¼sseldorf) and Asia (Hong Kong) in the 70s, the founder company Esprit USA gradually became an entirely self-sufficient company. What began in Germany with young sportswear fashion for women marketed under the name of Esprit de Corp soon became one of the most successful young fashion brands on the European market. The American rights were bought back in April 2002, and since then the Esprit group has been one of few global companies to hold 100% of a brand worldwide. In the first six month of the 2003/04 business year Esprit Holdings Limited achieved consolidated sales of 810 million Euro (per 31.12.03) – an impressive growth of 32% compared to last fiscal year. The Esprit Holdings Limited share price is listed on the Hong Kong stock exchange (second listing in London), the Hang Seng index and the MCSI index Hong Kong, as well as the FTSE All World Index for Hong Kong. Excellent products A team of international designers translates the Esprit attributes into regular collections self-confidently, naturally, stylishly and sensually: twelve collections are produced for six order dates per year and product line for Women Collection, Men Casual, Kids, edc youth, Shoes + Accessories and Esprit Sports Women, Men + Kids; the twelve edc and Women Casual collections can be ordered monthly. Four collections are produced a year for Esprit Bodywear and Men Collection. Although the company focuses on the product and price/performance ratio, Esprit also invests continuously in quality and fit – high standards that are also maintained in manufacture. â€Å"Our customers expect us to produce contemporary, high quality and yet affordable goods†, explains Heinz Krogner. â€Å"And not only do we have to do so, but we have to make sure we do so continuously and over a long period of time†. Global image The consistent implementation of the image includes a distinct appearance on the outside, and for years now Esprit’s in-house â€Å"Image office† has been responsible for ensuring that the brand is shown in the same look all over the world. This office is responsible for developing and monitoring every means of communication for advertising, promotional activities and point-of-sale, and co-ordinates and carries out the shoots for Esprit’s current image campaigns – in short, everything that visually represents the Esprit company. The Global Image Office is based in New York. Lifestyle philosophy The lifestyle idea is at the very heart of Esprit’s philosophy. From pure product to overall service strategy: since 1990 successful license partnerships have supported the company on its global development into a lifestyle group. Co-operations with companies with a strong market presence have helped to create what is now a large pool of Esprit licenses. Please see â€Å"US license partners† for more information. Quality first Esprit is an international youthful lifestyle brand offering smart, affordable luxury and bringing newness and style to life. The Group offers 12 product lines encompassing women’s wear, men’s wear, kid’s wear, edc youth as well as shoes and accessories through over 640 directly managed retail stores and over 12,000 wholesale points-of-sale worldwide, occupying over 817,000 square metres directly managed retail space in more than 40 countries. Esprit licenses its logo to third-party licensees that offer products bearing the same Esprit quality and essence to consumers. Esprit also operates the Red Earth cosmetic brand which includes cosmetics, skin care and body care products. â€Å"Penetrating into existing markets while entering new ones.† The Group will continue to penetrate into existing markets and expand newer ones through wholesale distribution channels in the new financial year. Over 200 partnership stores, 500 shop-in-stores and 700 identity corne rs are planned for FY2005/2006. Europe In Europe, partnership stores will be used to gain penetration in core markets such as Germany, Benelux and France where the Esprit brand already has substantial brand presence. Shop-in-stores and identity corners concept with department stores and multi-label retailers will be used to enter new markets in order to minimize capital expenditure requirements. U.K., Italy and Spain will be the newer European markets of focus for FY2005/2006. USA Esprit is faced with difficult times in its US operations. Key department stores have discontinued sale of the brand (Nordstrom is the only major store to carry Esprit and Dillard’s, Macy’s East, Macy’s West and Marshall Field’s have all received their last wholesale shipments), a number of licensing agreements have been put on hold and the brand will stop US distribution of Collection women’s suits and career apparel, as well as the entire men’s wear line. Furthermore, three executives have recently resigned. Having recently reintroduced the brand in the US after an absence of 15 years, Esprit is facing up to the fact that brand recognition is not what it used to be and changes have to be made. The company intents to revise its US strategy, confessing that it had misjudged its popularity there. â€Å"I have overestimated our brand power in America,† said chief executive Heinz Krogner. â€Å"Sixty percent of the women knew our brand, but they didn’t see any relevance. We have made mistakes.† [1] Asia Asia wholesale initiatives for the fiscal year include entering the India market as well as expanding the distribution channels to duty free stores in Thailand, the Philippines and Vietnam. In November 2005, Esprit announced that it will step up garment sourcing from India. The company plans for a new store in partnership with Madura Garments, part of the Birla Group, and sourcing from India will naturally increase. Although China and Taiwan are still the biggest source of products for Esprit, the company already sources products like shirts and trousers from India. Esprit is increasing its efforts to penetrate the Indian market, with the partnership with Madura Garments marking a beginning to that effort. Stores have already been launched in Mumbai and Bangalore. COO Thomas Johannes Grote told the Economic Times that India would become â€Å"one of the most important markets† for Esprit within the next 10 to 12 years. What do they sell? Esprit Holdings Limited is engaged in the sourcing, retail and wholesale distribution and licensing of quality and lifestyle products designed under the globally recognised Esprit brand name. It has been a listed company in Hong Kong since 1993 and has a secondary listing on the London Stock Exchange since December 1998. Up to 2004 the Group has controlled retail space of over 400,000 square meters in more than 40 countries spanning 5 continents. It operates approximately 630 directly managed retail stores and has over 9,700 wholesale outlets. The brand Esprit has been an international lifestyle fashion brand name applied to an extensive range of 12 lines, covering women’s, men’s and children’s apparel, footwear and accessories. Its main line, â€Å"women’s casual† covers the largest segment of the brand’s portfolio (39% of total turnover), appealing to most consumers because of its casual and sportswear for everyday lifestyle. It constitutes the most competitive division of the portfolio. EDC women (13% of total turnover), appeals to trend conscious women through an up-to-date mix of items that fit women’s outgoing lifestyle. Although it is one of the fastest growing segments in the company, it is not doing well considering the competition. This is the segment where Esprit losses the race among big shapers of the industry such as Spanish ZARA and Swedish H&M. Men’s casual (11% of total turnover) provides smart and urban wear for men. The designs combine quality cutting with new fashion highlights and provide the required relaxation fit for the socially conscious after work. Licensed products bearing the Esprit name range from time wear, eyewear, jewel and fragrance, to bedding and other home products. In addition, the Group owns the Red Earth brand name and distributes its cosmetics, skin and body care products. Fashion companies not only sell products, but also identify with their customers through certain values. Esprit has been a pioneer in having a clear identity and a courageous thirst for sharing what they believe in with their public. The following are the main characters within the brand’s identity: The end consumer Esprit is a well-recognized brand, which reaches a very big audience, across 5 continents. In their own words, they are a youthful lifestyle brand that targets customers with young attitude, not age. Although the brand counts with 12 different lines, directed at women, men and children, most customers are women, ranging between 15 and 35 years old. They turn to the brand in search of youthful stylish items that will never go out of fashion. They have simple but refreshing taste. They are looking mostly for stylish, yet comfortable clothes. They appreciate Esprit’s quality clothing, which is at all times at a democratic price. The brand counts with a large number of loyal customers. Its â€Å"e*club†, an online membership club which rewards repeated purchases and offers special promotions and services, has a large audience across the globe. It is impossible for us to know exactly how many people are loyal to Esprit’s core values since the birth of the brand, or how many of their customers even know about the compelling letters to prevent aids and its questioning of the way we shop in this ever more consumerism lifestyle we have seem to engaged. It would be interesting to conduct such a survey before suggesting any concrete communication strategy. How does Esprit deliver customer satisfaction? As we described before, Esprit’s target audience is looking for something stylish, yet not too fashionable. Its customers put quality first, before latest trends. They want their clothes to last, not to be very expensive, and to have a simple yet tasteful touch. They want their clothes to say something about them, something Esprit conveys as well: reliability, comfort, good reputation, seriousness with a little touch of playfulness, trustworthiness, honesty, credibility. Esprit delivers customer satisfaction by not letting its clients down. By representing values its customers like to feel connected to. By being honest and not trying to sell something that it’s not suitable for the customer. Esprit stands for a traditional brand, which has steadily grown by being true to itself, to its values, by not letting other brands’ strategies change its own. Also, by not taking too many risks. And that is what its customers expect: reliable products, at fair prices, which will not imply any mayor risk. Esprit’s shops are comforting and make one feel safe. They are attractive, yet not flashy. Taking into consideration that the brand targets not only teenagers but also grown-ups, the atmosphere has to be more calmed and stable. A regular customer who walks into an Esprit shop knows what they will find there and will never be disappointed. Esprit makes its clients feel like part of a whole. Part of those women in society who are not intimidated by the fast moving market of clothing. Women who do not let the industry tell them what to wear, or to buy products with little quality and at ridiculous prices. That is why they are faithful to Esprit, because it makes them feel safe and confident. Obviously there is a market for these women, considering that Esprit –unlike H&M or ZARA- sells basically the same collection all over the world. How do they attract and retain customers? Esprit lives thanks to a loyal group of customers. However, their constant growth derives from the success in attracting new customers every year. They do so by offering an alternative option to shops like ZARA and H&M, whose quality is lower and atmosphere might be too intimidating for some people. The fact that they sell items for the whole family in one shop also brings them repeated purchases in their different product lines. The fact that they sell the same collection all over the world also makes repeated purchases more plausible. Whether the client is in China, Germany or the United States, they can feel at home when they enter the shop. The brand retains customers by offering a quality product, at the same time as a superior service. Unlike many other clothing shops, at Esprit employees are very attentive and strive for making customers feel comfortable and not only pleased, but delighted. That explains part of the success in keeping such a loyal audience. Esprit also offers discounts and special promotions to loyal customers. Through e*club, its online membership club, Esprit offers credit (e*club points) in their stores for every purchase done through the e*club card. As an e*club member, customers are invited to enjoy special promotions, such as double e*points weeks and special shopping hours. Also, a member of the e*club can have access to other benefits such as free call centre service and personal access to their account balance. Joining the e*club is free. Esprit offers as well the possibility to do online shopping, which allows customers to view the items online and request for the measures and colours they prefer. If they are not satisfied they can always return the merchandise and get their money back, which not many shops are ready to offer yet. Shipping is for free, in those countries where the programme is available. To keep their clients informed, Esprit also offers a regular newsletter, in which they inform of the latest collections and news in the fashion industry. Subscription is for free and for every new entry clients get important discounts.

Fraud, Deceptions, and Downright Lies About Third Person Narrative Essay Topics Exposed

Fraud, Deceptions, and Downright Lies About Third Person Narrative Essay Topics Exposed Life After Third Person Narrative Essay Topics You ought to be observant at the core, if you're really seriously interested in writing such pieces. Let's look at some narrative essay topics in every single category that will help you tell your very own riveting story! It's tough to pick just 1 topic whenever there are so many you could write about. If you're fighting with finding the correct topic for your essay or simply wish to find some good topic ideas to create your own, here are the very best topics for your inspiration. Deciding upon the correct topic may be true problem, but we are here in order to get you inspired. Selecting the topic for your essay might be the hardest part. The Bad Side of Third Person Narrative Essay Topics It is just a brief analysis on a topic. Utilizing third-person writing may make a huge difference in giving your essay the suitable tone. You ought to be quite precise in the writing pattern and the entire structure. It's more appealing and understandable in the event the words you're using are interconnected and are extremely acceptable for the subject issue. Get the Scoop on Third Person Narrative Essay Topics Before You're Too Late When you compose a narrative essay, you're telling a story. Generally, ho wever, the narrator of a third person narrative keeps from the way. The story needs to be well-detailed and organized to spell out the entire story and connect different sections of it. Whether your story is true or a fiction, ensure you relay a collection of events in an emotionally engaging way. Instead, you may use a less direct approach to deal with reader. The starting point of each story is true and it's very clear that, to be able to be worthy of being told, it has to be an interesting one. All the details relate to the principal point the writer is trying to make. Narrative research papersuse the story to come up with a notion. Key Pieces of Third Person Narrative Essay Topics Inside this lesson, you are going to learn all about a narrative essay, from its basic definition to the essential characteristics that result in an engaging and efficient essay. It's also advisable to have a good comprehension of how to compose a narrative essay that stands out. As a result , the characteristics that result in an engaging story usually result in an excellent narrative essay too. Essays describe an individual you run from anti essays. Narrative essays don't have such arguments. They serve a wide variety of purposes. Third Person Narrative Essay Topics and Third Person Narrative Essay Topics - The Perfect Combination Telling facts isn't a hard job, and it may also be fun. Hence, this topic can be quite attractive to just about all people. Hope these topics can help you remember an event, a dream, an individual or a day you feel you want to write about. Don't compose a narrative essay only for the interest of describing a specific event in your life. The Most Popular Third Person Narrative Essay Topics POV issues aren't a simple fix almost an immediate rejection from agents and publishers who don't have the opportunity to assist you correct them. It is ordinarily the very first time we feel an indescribable emotion and a small tingle in our ears. You're sharing a typical fear and you aren't alone! My main fear it is also possible to share your mai n fear or fears. The Importance of Third Person Narrative Essay Topics The cost of an essay rides on the quantity of effort the writer has to exert. The essay being non-fiction, it's important to remember that the key goal of the form is to convey details about a certain subject to the reader. Don't forget to use vibrant details to demonstrate your readers the full setup. When choosing an incident to have in your customized essay, be sure it will permit you to deliver the message you wish to your readers. Most academic writing demands the usage of third-person language. Students lead busy lives and frequently forget about an approaching deadline. When they first hear that they need to write a narrative essay, many of them imagine they need to simply tell a story from their life. Therefore, many students and employees decide to purchase cheap essay rather than writing it themselves. Writing is a tough and at times complicated approach. Essays have always been an essential part of our education system. Like every assignment, a descriptive essay has a particular intent. A narrative essay is a standalone sort of written assignments which do not gain from a huge number of citations. There has to be links between sentences and paragraphs and hence the audience has the ability to follow your argument. You may be agreeing to acquire your statements electronically just plus a number of the acceptable notices electronically only. You're presenting the sentence for a statement of fact rather than a personal belief. Choosing Third Person Narrative Essay Topics Is Simple Write a. Create somebody to write essay. Through which utilizes the thin ball third individual. Our database of experiencing a person.

Feminism The Advocacy Of Women s Rights On The Basis Of...

Feminism: the advocacy of women’s rights on the basis of the equality of the sexes. Even with a topic this controversial you can discover many great works surrounding the feminist movement. Influential women are Mary Wollstonecraft, who wrote A Vindication of The Rights of Women, Susan B. Anthony wrote The Revolution, Benazir Bhutto, the first Muslim woman to become Prime Minister, Malala Yousafzai who fought for the education of girls, Beyonce who preaches the gospel of strong women in and out of the music scene, and plenty more beautifully influential women. Disney movies introduce the independence, strength, and rights of women to the younger generations and hopefully for many future generations. A movie like Moana is an influential†¦show more content†¦The whole tale of â€Å"Moana† is about becoming who you are as seen in the songs â€Å"Where You Are†, â€Å"How Far I’ll Go†, â€Å"Know Who You Are†, and many more wonderfully written songs. â€Å"Pocahontas† was themed to follow the beat of your own drum and not be afraid to be bold. Before feminism, women were expected to lead a boring housewife’s life and were not equally treated as proper people. Moana, Pocahontas, and Brave all fight these stereotypical sightings of women in the real world. Although some Disney movies provide unrealistic ideas of life they have come a long way in changing the way females are viewed by creating movies such as â€Å"Brave†, â€Å"Pocahontas†, and most importantly â€Å"Moana†. Another way that Moana, as well as many other Disney movies, are influential feminist films is the relationships characters have with other characters. One of the relationships that Moana has is with her father. Throughout the film, he encourages her to take her leadership role in the village, but he provides very strict boundaries for what she is allowed to do. He will not allow her to go beyond the reef, or even near the water. The movie Brave is another example of a Disney movie with an important father figure. Merida, the main character, is a young woman whose passion is archery, however she has very strong parental figures and they do not approve. They already arranged a marriage for her, and want her to stick to societal norms. Both of theseShow MoreRelatedFeminism, The Advocacy Of Women s Rights On The Basis Of Equality1141 Words   |  5 Pages Feminism Feminism is defined as the advocacy of women s rights on the basis of the equality of the sexes. Throughout the hundreds of years women have been around there have always been those that fought for more. From fighting for the right to vote to marching down Capitol Hill women have been fighting for equality. Although the fight may have changed over the years these individuals have always fought for the better for people around the world. Now more than ever women are critiqued for contributionRead MoreFeminism : The Advocacy Of Women s Rights On The Basis Of Equality1645 Words   |  7 Pagesâ€Å"Feminism - the advocacy of women s rights on the basis of the equality of the sexes.† Throughout history women have been perceived as these docile,fragile,and inferior type of people. Men were supposed to be the ones in charge and women were meant to follow along. These women back in the day were conditioned to believe that their place was at home being a good little housewife to thei r husbands. Women’s thoughts and opinions did not hold the same value as that of a man. There were women that wereRead MoreFeminism Is The Advocacy Of Women s Rights On The Basis Of Equality1826 Words   |  8 PagesFeminism is the advocacy of women’s rights on the basis of the equality of the sexes. 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