Analysis
Consumers are subjected to race, ethnicity, and gender biases whether they are shopping for food, clothing, or toys. nonage and multicultural groups have been used to sell products for centuries. While conducting my supermarket survey research, I came across many historical icons that have been subjected to variation to sell American goods. The most apparent ethnic get word that stuck with me was the African American Cream of Wheat chef. In the too soon 1900s he is seen in numerous ads and posters illustrated as a slave. This soma of a smiling black servant, appealed to its white customers who enjoyed the illusion of southerly hospitality. Along with attaining a lesson in race and ethnicity, consumers are alike exposed to gender differentiated marketing. I visited ToysRUs to look the gender gap in the toy market. Here I found a strict distinction and separation of the sexes. In the paragraphs that follow I will take a appressed look at how marketing techniques and historical icons shape our American culture.
Advertising schemes have evolved over the years to keep up with the received social issues and minimize racial tensions. In the Kern-Foxworth essay, he describes how auntie Jemimas image has developed over the years. In her debut in 1889, she appeared as a smiling, over weight, African American elder char, wearing a checkered bandana.
This image symbolized a dim white American fantasy for black servitude. Advertisers used this theme to market a slave in a quoin. auntie Jemimas image was altered during the Civil Rights Movement. She lost 50 lbs and traded her bandanna for a headband. During the Civil War, Black Nationalism arose, and Aunt Jemimas image changed to resemble more of an executive secretary, rather than a slave. In 1989 her image transformed to reflect a woman of the 90s. She...
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